Ion Equity


MYDAWA is the only licensed e-pharmacy in Kenya – a market of circa $1.35bn plus.

It has created a world class technology platform (hosted in the EU) and is integrated with all relevant Kenyan businesses.

It has a portfolio of circa 100 registered own brand generic products (contract manufactured) which gives it a price advantage over any potential competitor.

There is currently little significant competition as the biggest player, a conventional pharmacy has less than 3% market share.

Early trading from a low key market entry is showing strong growth.